Despicable Me 2 short trailer analysis by Saqib Younis

http://www.imdb.com/video/imdb/vi245343769/
Despicable Me 2 is a 2013 American 3D computer-animated adventure comedy film and the sequel to the 2010 animated film Despicable Me. Produced by Illumination Entertainment and distributed by Universal Pictures, both films are directed by Pierre Coffin and Chris Renaud, and written by Cinco Paul and Ken Daurio. Steve Carell, Russell Brand, and Miranda Cosgrove reprise their roles. Kristen Wiig, who played Miss Hattie in the first film, voices agent Lucy Wilde. New cast members include Benjamin Bratt as Eduardo and Steve Coogan as Silas Ramsbottom, head of the Anti-Villain League. The trailer is about 2:34 minuets long and u don’t find out what the movie is about until about 2:10 into the movie which a few seconds after the name of the movie is shown this is done so that the viewer gets an idea of the plot which is quite different to the first movie. The music in the trailer is a hip hop track by Eminem and it continually says “guess whose back”. This is used to try and make the sequel seem like a highly anticipated return. I gave also noticed the use of rap music in comedy trailers in such movies like “the worlds end” and “the watch”. I believe this is don e due to the fact that it gives a less serious effect to the movie as rap music seemingly is meant to upbeat however not really taken seriously its almost making the trailer look more like a comedy as it shows these musical choice which are associated with gangsters who think they are mean and feared, when in this trailer it relates to a children’s animated movie. The comedy features in this movie are majority aimed towards kid when the yellow minions of the main character are almost childlike as they are amused by such words as Ramsbottom which they repeat the bottom part this also makes the child within adults laugh to as its childish but funny. Also in this trailer there is situations that also relate to children for example after he has been put in the boot of the car and is let out instead of worrying about the fact of being locked up in a boot he is seemingly more fazed by the fact he had pins and needles which is an emotion in which children can relate too. Children can’t relate to being locked in a boot or in an underground secret agent base. In this trailer there is no use of a voiceover as it uses transcript form the movie. In this trailer there tends to be plenty of long shots of scenes in the movie the montage edit does not seem to be that quick unlike usual comedy trailers In conclusion the trailer is a typical modernised movie trailer which the comedy features are w=quite high and the plot of the movie is produced the use of rap music and childish comedy is good for a movie of this so it does not just entertain the children it entertains the parents and an elder audience as it produces the inner child within the adult.